Phoenix Muranetz is a ritual performance artist and author offering private coaching, masterminds, and an annual Awakened Woman Convergence, whose mission is to build empowered communities who together support one another in exploring their authentic desire, creative expression and awakened selves.
Phoenix's target audience centers around women in their 20s-40s who are stuck in old understandings of feminine. They are spiritually grounded, want to learn more about self-expression/storytelling and sensuality, and are ready to experience full sexual power, liberation, and fierce creativity.
When walking through the brand discovery process with Phoenix, the words bold and courageous kept popping up. Phoenix really wanted a brand that was expressive, one that embodied and exuded the power of women, in an almost primal way. Striking a balance between ancient and futuristic, and drawing from sacred elements like the moon along with deep jewel tones and gold, we collaborated on something that feels strong and, in its own way, luxurious.
For Phoenix, I created two main pieces of art that reflect her big, brave spirit, and then simplified to create secondary marks that can be used more widely.