I've admired Michelle's commitment to quality cosmetics and body care goods for a while now (her eyeshadows are a staple in my makeup routine!) - so I was pretty stoked to get an email about working with her on a new look for Cosmic Bath & Beauty.
We strived to bring Cosmic to life in a celestial, earthy, feminine, slightly edgy way - drawing mega inspiration from florals, gems, metals, and the sky to achieve a truly magical vibe. The key was creating a lot of different variations that Michelle could pull from for web, product packaging, and various digital & print materials, while still keeping the entire brand cohesive.
There are a variety of jewel tones that we used - purples, blues, and reds - while silver metals served as our base. And getting to use this floral photograph from my own collection was really awesome.
I think we achieved something so beautiful and ethereal, yet strong and fierce.
Main floral photos by Kelly James, additional photos by Cosmic.
"Her work is pure magic."