Freckled Italian

Brand Design
Squarespace Customization

Megan Flynn Peterson is a blogger, author, and mom currently living in the Bay Area and running the lifestyle brand Freckled Italian. She’s also my longest client relationship, spanning 7+ years!

Freckled Italian's objective is to share life and personal stories in ways that make other people feel like they’re understood. From food to favorite things to motherhood to creating a life and home wherever you are, to sharing even the most challenging life experiences like cancer, Freckled Italian strives to create an honest and uplifting community where people can feel welcomed.

For branding, we keep things quite fresh and simple, with clean type and a mostly neutral color palette, with pops of deep blue-green and gold. We talked a lot about creating a sense of home with her brand, and how Megan wanted her audience to feel like they were sitting around a table with her, in fellowship and community. The floral illustrations represent not only fresh flowers on a table, but also Megan’s deep love for flowers, tying the whole project together.


Freckled Italian is HONEST, PERSONAL,
INVITING, DOWN-TO-EARTH



freckled italian: brand design by kelly james